Focusing on our team’s purpose, the needs-matched way

Focusing on our team’s purpose, the needs-matched way

Focusing on our team’s purpose, the needs-matched way

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BrightRock

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December 2025

In 2024, we started our journey to finding our personal purpose and how it links to BrightRock’s purpose. And now it’s 2025, and we set out to find our team purpose – we wanted to help your team evaluate its goals and make plans to achieve what you set to do in 2025 and beyond.

In 2024, we started our journey to finding our personal purpose and how it links to BrightRock’s purpose. And now it’s 2025, and we set out to find our team purpose – we wanted to help your team evaluate its goals and make plans to achieve what you set to do in 2025 and beyond.

To find our team purpose, you first need to understand the ‘why’. And so, we gave you a needs-matched toolkit to help you craft your unique team-story, your team’s ‘why-to-how’, and ways in which you see everything you do as a team being put into action and achieving your goals as a team.

We gave you five modules, each with outcomes that would help you on your journey to finding your team’s purpose. Everything has been scientifically underpinned by Change Science, positive psychology, life coaching, personal change, studies on meaning, self-awareness, and mindfulness.

In the first module, we asked our teams to creatively visualise how they see their team’s identity. In addition to answering a few questions, the teams took pen to paper and brought their purpose to life by drawing a visual representation of their purpose.

The second module was about unpacking what you do well as a team. We gave you four questions to help you identify your team’s strengths and talents. We wanted to get insights into your shared strengths and things you do well as a team.

In the third module, we wanted you to get a deeper understanding on what you value as a team. We also wanted you to share the cornerstones that resonate with your team.

We then get into the ‘why’ and the ‘how’ in module 4 and 5. We first asked you to outline your team’s why, what your team does, and how you do what you do. We asked you to write a statement selling what your team does. And then for the last module, we asked you to put what you’ve been doing into practice.

It’s been such an exciting journey to finding our team purpose. We’re proud of all the teams and we hope that you’re able to outline your team’s ‘why-to-how’ and how you’ll be able to put it to practice in the years to come.

#LoveChange

Welcome to BrightRock, the needs-matched money company

When you think about your money, you’re actually thinking about your life. About the people you love and the things you want to do. And about life’s big Change Moments – like when you land that job, make a home, tie the knot or start a family.

At BrightRock, we want to help you make money decisions that reflect your life, your changing needs, and all the things that are really important to you.

#LoveChange

Welcome to BrightRock, the needs-matched money company

When you think about your money, you’re actually thinking about your life. About the people you love and the things you want to do. And about life’s big Change Moments – like when you land that job, make a home, tie the knot or start a family.

At BrightRock, we want to help you make money decisions that reflect your life, your changing needs, and all the things that are really important to you.

#LoveChange

Welcome to BrightRock, the needs-matched money company

When you think about your money, you’re actually thinking about your life. About the people you love and the things you want to do. And about life’s big Change Moments – like when you land that job, make a home, tie the knot or start a family.

At BrightRock, we want to help you make money decisions that reflect your life, your changing needs, and all the things that are really important to you.

BrightRock Life Ltd is a licensed financial services provider and life insurer. Company registration no: 1996/014618/06, FSP 11643. 

Copyright © October 2025 BrightRock. All rights reserved. Terms and conditions apply. Version 1.0. 

BrightRock Life Ltd is a licensed financial services provider and life insurer. Company registration no: 1996/014618/06, FSP 11643. 

Copyright © October 2025 BrightRock. All rights reserved. Terms and conditions apply. Version 1.0. 

BrightRock Life Ltd is a licensed financial services provider and life insurer. Company registration no: 1996/014618/06, FSP 11643. 

Copyright © October 2025 BrightRock. All rights reserved. Terms and conditions apply. Version 1.0.