
by
Fundi Maseko
|
April 2025
Artificial Intelligence (AI) is no longer a far-fetched concept that’s out of reach – it’s here. Over the years, we’ve seen businesses use AI tools to not only draft ideas but also build relationships and connect with their clients and other businesses.
AI has the power to bring about positive change to society. Thanks to this technology, we can foster collaboration, stimulate our creativity, and find inspiration.
We’ve seen quite a few AI technologies emerge over the years that make our lives easier. AI has enabled technologies such as speech recognition, image processing, and autonomous vehicles. AI tools go beyond automated chatbots, they also help build business relationships and can make our lives much easier.
The truth is, AI cannot replace human to human connections, but it can make a positive impact in humans building relationships. Some examples of how artificial intelligence can be applied in the insurance industry are by:

Enhancing calculations for premiums and process data.

Predicting customer behaviour and improving data collection.

Doing some administrative tasks.
#LoveChange
Welcome to BrightRock, the needs-matched money company
When you think about your money, you’re actually thinking about your life. About the people you love and the things you want to do. And about life’s big Change Moments – like when you land that job, make a home, tie the knot or start a family.
At BrightRock, we want to help you make money decisions that reflect your life, your changing needs, and all the things that are really important to you.
